The need for speed
In the good old days of dial-up internet, website speed used to be the main focus of web designers the world over. This meant keeping images small, keeping pages simple, and limiting any videos.
Then, almost overnight, the internet sped up and it served as a license to developers and businesses to make their websites more complex and full of images, sliders, animations and bells and whistles. It also paved the way for the likes of WordPress, Weebly, Wix and Squarespace. Developers and content management systems became lazy when it came to size.
Recently, it has become evident that Google doesn’t like sites that take a long time to load. They have progressively penalised sites in their rankings. This all leads to the great focus these days on speed. Speed is size. Size matters and the smaller the better!
8 reasons you need to speed up your website:
- Search engines don’t like slow websites;
- Visitors don’t like slow websites;
- Slow website lower your Google index;
- Slow website increase bounce rate;
- Slow websites create negative memorability;
- Slow websites reduce the likelihood of engagement with your audience;
- Slow websites reduce the likelihood of sales;
- Slow website use up your hosting bandwidth;